Yamaha Motor India witnessed robust growth with its successful entry into the scooter segment through the launch of the Yamaha Ray and Ray Z, which were instrumental in boosting its sales to new highs. The Company strengthened its position by clocking sales of 651,487 units in 2013, compared to 486,810 units in 2012, registering a growth of 34% over the last year.
In the domestic market, sales grew by 32.6%, with 461,814 units sold in 2013 against 348,346 units sold in 2012. The 2013 export figures stood at 189,673 units, while 138,464 units were exported in 2012, a growth of 37%. During the month of December 2013, Yamaha sold 39,777 units in the domestic market against 25,123 units sold in December 2012, registering a growth of 58%; and overall sales for the month stood at 64,997 units, as compared to 47,483 units sold during the same time period of last year.
Roy Kurian, the VP of Sales and Marketing at Yamaha Motor India Sales Pvt. Ltd., commented on the company’s sales by saying, “Despite industry travails, 2013 was an excellent year for us and we are certainly pleased with our performance this year. Apart from our new scooter launches, the robust results can be attributed to our strong product portfolio and steadfast customer confidence. Our innovative marketing strategies and exciting product portfolio across segments have also helped us reap good results. We’re looking at further expanding our dealership network across India as well as enhance our customer care services. The future definitely seems exciting and we look forward to improving our performance in 2014 as well.”