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Mercedes-Benz Launches C-Class Grand Edition

By   |   28 January,2014

Mercedes-Benz India commemorated the roll out of the 50,000th car from its manufacturing plant in Chakan, Pune; making the company the only luxury car manufacturer in India to reach this milestone.

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India rolled out the new C-Class Grand Edition from its assembly line, as the 50,000th Mercedes-Benz to be made in India. The production facility currently produces five models, the C-Class, the E-Class, the S-Class, ML-Class and GL-Class.

The Mercedes-Benz C Class Grand Edition gets an AMG body styling with front and rear apron, side sill panels and 17-inch, 5-spoke, light alloy wheels with black AMG hub caps. The car also receives ‘Grand Edition’ badges on the wings with chromed tailpipe trims and an Intelligent Light System with Bi-Xenon headlamps, cornering light function, adaptive high beam assist, LED daytime running lamps, headlamp cleaning system, a finned radiator with integrated Mercedes-Benz Star and tinted-panoramic glass sunroof with one-touch function.

The C-Class Grand Edition is priced at Rs. 39.16 lakhs for the Diesel and Rs. 36.81 lakhs for the Petrol variant (ex-Showroom, Pune). Eberhard Kern commented on achieving this landmark by saying,”Touching the 50,000 cars landmark marks the beginning of a next growth chapter for Mercedes-Benz in India. With our customer centric focus specifically in line of products, network, aftersales and unique brand experiences have played a significant role in our success.

The outstanding acceptance of all our products is a testimony to the success of that approach. I would like to thank our customers and congratulate the passionate team at Mercedes-Benz India on this achievement. We are committed to the India story and the market potential and will continue to increase our investments in our facility and infrastructure. The current capacity will be doubled by end of Q1 2014 and we will soon commence local assembly of newer models, making the company future ready.”



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