Japanese car maker Nissan has seen immense success all over the globe but ever since it entered the Indian automotive scene in 2004, it could never replicate that success despite having several really good models being sold at competitive prices.
The company entered into a partnership with a firm known as Hover Automotive India (HAI) for marketing, sales and distribution of its vehicles. But now, Nissan has finally decided to cut off ties with HAI and take over the sales and servicing of its cars. The woeful planning and service support offered by HAI resulted in Nissan cars suffering severely in terms of sales. Nissan’s partnership with HAI was seemingly coming to end and that fact was almost made concrete with Nissan’s decision of handling the Datsun brand by itself in India.
Nissan’s President of India Operations, Kenichiro Yomura, commented that Nissan has now become mature and experienced enough in India to set up its own sales, distribution and servicing network here. While the effects of this change will not be immediately apparent, we will be able to see improvements in sales and servicing of Nissan vehicles over the course of the year.