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Tata Motors Launches SOUL

By   |   21 February,2014

Tata Motors has launched the ‘Safari Owners United League’ (SOUL), an online platform that aims to bring owners of Tata Safari together. A one-of-its-kind digital platform, SOUL is designed exclusively for Safari owners to share travel stories, experiences and learning’s around their Tata Safari.


Through SOUL, Tata Motors will offer a digital platform which will be powered and independently administered by Tata Motors and its users will be involved via the SOUL website and social media networks like Facebook and Twitter. On SOUL, custom groups will enable members to participate in discussions with like-minded Safari owners, while special online contests will give members a chance to win exclusive prizes and privilege access to events. More features will be introduced on the SOUL website in the coming months.

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