Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, recently concluded the ’Wild Escape 2014’, under the Mahindra Adventure umbrella brand. The first edition of the Wild Escape was held between February 9-14, 2014 and saw a convoy of 15 expedition ready Mahindra Scorpios’ trail driving their way through the wild forests of Pench and Kanha.
The flag off took place at Nagpur and then travelled into the forests of Pench and Kanha. While it was mostly about disciplined convoy driving on the tarmac, from one tiger reserve to another, participants got their share of off-roading thrills in one of the pre-planned safaris.
Speaking about the Wild Escape 2014, Vivek Nayer, the Chief Marketing Officer of the Automotive Division at Mahindra & Mahindra Ltd. said, “The latest addition to our calendar of events, The Wild Escape is in keeping with our promise of providing adrenaline pumping challenges and escapes. The first edition gave its participants a taste of wildlife, nature and uninhibited photography, while the vehicles drove through the heart of Tiger country. There could not have been a better way to feel the call of the wild, than this ultimate untamed driving holiday!”