Mercedes-Benz India Pvt today inaugurated its dealership, Benchmark Cars, in Bhopal, the capital of Madhya Pradesh. Benchmark Cars was inaugurated by Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and Mr. Sanjay Thakker, Chairman Benchmark Cars. Located in the automobile hub of Bhopal, the new dealership is spread over an area of 11000 sq. ft. and will cater to cities like Gwalior and Jabalpur.
Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India stated “The fascination for luxury cars has been fuelling the demand for Mercedes-Benz cars in Madhya Pradesh. The inauguration of this facility with Benchmark Cars in Bhopal is part of our qualitative network expansion across the country and will be instrumental in reaching out to our growing customer base in and around Bhopal.
With this dealership we will be bringing the Mercedes-Benz brand experience even closer to our discerning customers in this market thus extending the paradigm of ‘Excellence’ in every aspect of our customer engagement.”
Situated in the heart of the automobile hub of Bhopal it has all the faclities associated with luuxry car showrooms like a Customer Lounge, accessories and collections display. The facility is also in process of setting up a workshop in Bhopal.
With the establishment of this new dealership at Bhopal, Mercedes-Benz India now covers 35 cities with over 62 outlets.
In the coming months it plans to launch new products like the new Mercedes CLA45 AMG.