Hyundai Motor has sold six million cars to European customers since the company began sales in the region in 1977. It took the company 19 years to sell its first million cars in the region. Since then it has taken less time to reach each subsequent milestone, with the latest one million cars sold in just over two years.
Demand for Hyundai vehicles in the region has been fuelled by investment in its local infrastructure, as part of the company’s strategy to build cars specifically to meet European customer needs. Hyundai has invested more than €3 billion in this infrastructure, including manufacturing, R&D and motor sport facilities.
95% of all cars Hyundai sells in Europe are designed and developed at the company’s European Technical Centre in Rüsselsheim, Germany and 90% are built in the region at the company’s two production plants - in the Czech Republic and Turkey. The Czech manufacturing plant builds 300,000 units per year. The Turkish facility now has an annual capacity of 200,000 units per annum. Under the title ‘Product Momentum 2017’, Hyundai will launch 22 new models and derivatives in Europe during the next four years, driving the company’s aim to achieve 5% market share by 2020.