Tata Motors yesterday announced its entry into the Philippines automotive market at the Manila International Auto Show (MIAS) 2014, held at the World trade Centre. The company will commence its business in the Philippines with exports of the Tata Manza, Vista, Indigo and the Indica.
The company will also export the Xenon, the Ace and the Super Ace from its commercial vehicles portfolio. Tata Motors has appointed Pilipinas TajAutogroup Inc. as its distributor in the Philippines. Dave Coyukiat, the Chairman of the Pilipinas Taj Autogroup Inc. commented, “We are thrilled to bring to the Philippine market a range of tough and reliable vehicles from India’s largest and most trusted automobile company. Tata Motors’ name resonates worldwide. Their presence in the market will provide a chance for our consumers to choose from its wide product line-up the ideal vehicle for private and commercial use.”
Tata Motors has showcased a wide range of passenger and commercial vehicles at the Manila International Auto Show at the Tata Motors pavilion. The vehicles on display include the Tata Manza, the Tata Vista, the Tata Xenon, the Tata Ace, a sub-1 tonne truck and the Tata Super Ace, a 1 tonne truck.