Tata Motors’ Passenger Vehicles Division has announced its association with the Royal Challengers Bangalore (RCB) as the official car partner. Both partners will shortly launch a series of joint initiatives to engage with their customers and RCB enthusiasts across India.
The current range of Tata Motors’ cars will be used to transport the team players. The Tata Bolt logo features on the leading arm of the jersey as a partner of the team and it will also have significant brand exposure at RCB’s home ground, the Chinnaswamy Stadium in Bangalore, along with in-stadium promotional rights.
Virat Kohli, the Captain of the Royal Challengers Bangalore commented on the partnership by saying, “It is extremely encouraging to see more and more marquee brands and leading corporates come on board as team partners and the team looks forward to an exciting season ahead.”