Hyundai, the country’s second largest car maker, organised India’s first of its kind reverse drive at the Phoenix Market City, Bangalore. The innovative reverse drive was conceptualised to highlight segment first features of the i20 like a rear parking camera with display in the cabin mirror, rear parking sensors and an electro-chromic mirror.
The activity was designed to drive around on a pre-decided imitation track at Phoenix Market City in reverse gear, optimising the use of features like the Rear Parking Camera and Reverse Parking Sensors. The event saw participation by over 300 shortlisted enthusiasts accompanied by their families for the two day experience on 17th and 18th May. The iGen i20 participants were shortlisted after a series of social media engagements that took place on Facebook. The selection procedure was divided into three phases that included seeking participation on the social media engagements, selecting participants through lucky draws and shortlisting the final contestants.
Rakesh Srivastava, Senior VP (Sales and Marketing), HMIL commented, “Hyundai iGen i20 with its stylish looks, high performance and a host of unique features created a benchmark in the premium hatchback segment. We are extremely delighted to receive the overwhelming response for Reverse Revolution Drive. The initiative has helped us in creating a community of i20 customers that personifies the trendy, modern and premium aspects of Hyundai. Reverse Drive is another occasion to show our commitment to become the life time partner of our customers and to be the most loved and trusted car manufacturer in India.