Tata Motors and eBay India have announced the launch of a brand store for the Tata Safari Storme. Through this association customers across the country, will be able to purchase Safari Storme branded merchandise on eBay India. The Safari Storme online store, will sell branded products including leather key-chains, trekking bags, t-shirts, camping Swiss knives, magnetic compass’s and a host of other branded Safari Storme gear.
Speaking on the announcement, Ratul Ghosh, Head of Strategy, eBay India, said, “Post the success of the Tata Nano brand store, we are delighted to announce the Tata Safari Storme brand store on eBay India. The brand store will showcase special merchandise inspired from the iconic SUV brand exclusively for over 2.1 million active eBay consumers in India. Consumers from over 4,306 cities, towns & villages in the country will now be able to access exclusive Tata Safari Storme merchandise 24X7.”
Delna Avari, Head of Marketing Communications, Passenger Vehicle Business Unit, Tata Motors, added, “Through this initiative, we aim to further engage and deepen our connect with the ever discerning customer, who is increasingly turning to the online space, to not only plan their next holiday, but also make purchase of music, games and possibly everything, even for day to day use. eBay India is a great place to shop, guarantees reliability and allows our adventure seeking customer to gear-up for that next off-road excursion & exciting Safari Storme merchandise at the click of a button.”