Hyundai Motor India Ltd, the country’s second largest car manufacturer, announced its exclusive scheme - ‘Pride of India’ especially designed for India’s Central/State government employees. As part of this scheme, government employees will be entitled to an additional benefit up to INR 30,000 depending upon various models.
The nationwide ‘Pride of India’ campaign has started from June’14. Under the scheme, Hyundai Motor India will offer special discounts to all Central and State Government, PSUs & Public Sector Banks employees. Through this scheme, Hyundai will encourage purchase intentions of government employees and provide support by making cars more affordable.
Commenting on the campaign, Rakesh Srivastava, Sr. Vice President - Sales & Marketing, Hyundai India, said, “We are delighted to launch a special initiative ‘Pride of India’ to build a strong relationship with India’s valuable government employees. Through this scheme, we want more beneficiaries to avail the scheme and become a part of Hyundai family. I am sure this initiative will help us to further strengthen our relations with Indian customers.”