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Alok Pandey Wins the Zestful Bollywood Pilgrimage

By   |   30 June,2014

Tata Motors concluded the ‘Zestful Bollywood Pilgrimage’ – a unique virtual Bollywood Contest and has selected Alok Pandey as the winner of this contest. Mr. Pandey will embark on a drive discovering famous Bollywood locations. He will be among the first few to experience the Tata Zest on Indian roads.

This contest witnessed phenomenal participation in a bid to win a historic Bollywood journey. The participants were asked to identify five iconic Bollywood locations featured in movies, which led them through a virtual pilgrimage. At the end of the pilgrimage the participants were asked to create a Bollywood scene featuring the Zest as the lead star. The company will award Alok Pandey with a fully sponsored trip accompanied by 2 of his friends. Along the way, they will get to witness the famed and iconic Bollywood locations in India that have been captured in famous and highly celebrated Bollywood films.

Delna Avari, Head, Marketing Communications, Passenger Vehicle Business Unit, Tata Motors said, “We received an overwhelming response for our association with IIFA. The Zest was loved by stars at Tampa Bay and we wanted to extend this connect on digital for Bollywood enthusiasts with the Zestful Bollywood Pilgrimage. The contest saw 58 million impressions, and we saw more than 5,500 registrations flooding in. We are proud to announce Mr. Alok Pandey as the winner of this unique contest. This virtual contest also will realize on-road when the Zest and Mr Pandey, will cruise across India visiting iconic Bollywood locations. This innovative contest stands testimony to our continued efforts to excite our customers and strengthen the brand associations.”

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