Tata Motors today launched an innovative, nation-wide campaign to showcase its new, Revotron engine as a prelude to the launch of its new cars - the Zest compact sedan and Bolt hatchback. The event kicked off simultaneously in 12 cities and will be conducted in a total of 26 cities all across India.
We covered the event at the Forum mall in Bangalore where the company had set up a ‘Revotron Lab’ for this purpose. The booth had an interactive touchscreen that listed out the highlights of the new engine, a simulator where a person could hear and feel the engine sound and vibration, provisions to play the Revotron challenge video game and an amusing trick of augmented reality with which a person could snap a photograph of themselves with a virtual Narain Karthikeyan.
The Revotron engine, a 1.2 litre turbocharged petrol engine soon to hit the roads powering the Tata Bolt and Zest, has the first-in-class feature of multiple driving modes. The driver can select between City, Eco and Sport modes – the City mode gives the engine a deeper sort of a warble, the Eco mode sounds quieter and the engine uses less fuel; while in the Sport mode, the engine is higher pitched, louder and provides its maximum performance ability. Peak power output of the Revotron engine is rated at 89 bhp and the torque output of 140 Nm is available right from 1750 RPM.
Announcing the launch, Prashant Sibal, the Zonal Sales Manager, South Region, Tata Motors, commented, "The Revotron 1.2T has been developed by us with inputs from renowned global players like AVL, Bosch, Honeywell, Mahle, INA in the area of combustion, boosting, friction and calibration, to deliver class-leading performance. The Revotron 1.2T will power our upcoming cars, the Zest and the Bolt. To narrate this exciting technology story, in the most impactful way, we are engaging with our customers through various exciting platforms like the Labs, the multi-drive-mode game, holograms and unique digital and on-ground activations. With innovative awareness campaigns like these we are building a strong technology quotient for our global Indian customers."