Toyota Kirloskar Motor (TKM) today announced its return to the race circuits with the 2014 season of EMR Trophy. After the success of the inaugural Toyota Etios Motor Racing (EMR) Trophy in 2013, the first round of the EMR trophy for 2014 will take place on the 19th and 20th of July at the Kari Motor Speedway in Coimbatore.
This is the first time EMR Trophy will be held in Coimbatore. The EMR drivers will compete against each other for the second edition of the EMR Trophy to be held along with the third & fifth rounds of the National Racing Championship this year. The new EMR driver line up consists of a mix of existing and new EMR drivers. The inaugural EMR trophy was held at the Buddh International Circuit in Greater Noida last year.
N. Raja, Director and Senior VP of Marketing and Sales, TKM said, “Toyota introduced EMR in India in 2012 with an aim to promote motorsports at a grass root level and make motorsports more accessible and popular in India. Partnered with one of the most accomplished names in motorsports history - Toyota Racing Development, EMR has provided a platform for talented young racers to develop their motoring skills, and further train them to gain a competitive edge for their future. EMR has been very well appreciated by motorsport enthusiasts, youngsters and our customers in India. The success of the inaugural EMR trophy has encouraged us immensely and we look forward to the second edition of the EMR Trophy.”