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September 2014 car sales analysis

  13 October,2014

Every month we take a look at the number of cars sold by each manufacturer. That way not only do we get to know where the market is headed, it also helps us understand how the car buyers respond to upgrades or new launches. This month, we've got figures from a number of automobile manufacturers, and we're going to have a brief look at each one of them.

Starting with the market leader, Maruti Suzuki India Limited. In September, the carmaker managed to sell 99,290 vehicles in the domestic market, and 10,452 units were exported. That's a total of 1,09,742 units. In comparison to last year's figures, it is an increment of 9.8 per cent in domestic sales but there's a 28.2 per cent drop in exports, all of which accumulates to a 4.6 per cent growth overall.

Next up is Tata, who's certainly trying to bring back its glory. The total sales of passenger and commercial vehicles for September 2014 were 46,118 units, which includes both domestic and export markets. In comparison to the corresponding figure from 2013, the overall sales witness a decline of 8 per cent. Good news is that exports saw a growth of 18 per cent, at 5,244 units.

Mahindra might have launched the new Scorpio just now, but its sales have been pretty strong in September. Total sales of 44,911 units includes passenger vehicles, commercial vehicles, and three wheelers in both domestic and export markets. Comparing it to last year's figures, Mahindra has registered an sales hike of 4 per cent. Export (included in the above figure) of 2,503 units meant an 8 per cent decline, in comparison to September 2013 figures.

Hyundai released their September 2014 sales data too, and things look good for the carmaker in the domestic market (that's almost a given considering the great response received by the Grand i10, the Xcent, and the Elite i20), but there has been a considerable decline in exports, too.

Hyundai India managed to sell a total of 35,041 cars in the Indian market, and 16,430 cars in the export market. Comparing the month-on-month sales with September 2013, there's a 14.5 per cent growth in the domestic sector while a 21.1 per cent drop is witnessed in exports.

With a great performance this month, Honda has no reasons to not announce the 45 per cent rise in sales, in comparison to the figure from September 2013. In September this year, the carmaker managed to sell 15,015 vehicles which includes 4,600 units of the new City, 5,329 units of the Mobilio, and 3,848 units of the Amaze. The market was waiting for diesel powered Hondas, and the sales figures show that. What's surprising still is that Brio (available in petrol only) has crossed the 1k mark, as well. With 380 exports, the total figure goes up to 15,395 units.

Ford India managed to sell a total 13,742 vehicles last month, which in comparison to last years' corresponding figure of 14,217 is a decrease of 3.3 per cent. But on the bright side, Ford India managed to export almost double the number of vehicles in comparison to last year: 6,956 units this year vs 3,577 vehicles in September 2013.

Toyota India's sales of 14,052 units in September 2014 is lower than what the carmaker managed in September 2013 - 15,795 vehicles. While the domestic sales have registered a growth of 4 per cent, at 12,552 units, but a drop in exports has hampered the overall growth. Talking about the exports, TKM (Toyota Kirloskar Motor) exported 1,500 units from the Etios range last month.

Nissan has posted a tremendous growth 64.2 per cent. This month, a total of 4,145 Nissan vehicles were sold, which is a 64.2 per cent increase in comparison to September 2013's sales of 2,527 units. The Terrano has been doing well, and it's evident in the sales figures.

The festive season is here, and you can expect the sales to rise. There have been a few new launches too, which will further increase sales. And that's not just a good thing for the carmakers, there are a lot of interesting schemes going on, so if you're in the market to buy a vehicle, this is probably the right time to do so.



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