Tata-owned British vehicle maker Jaguar Land Rover has inaugurated its new manufacturing plant located in Changshu, China. This facility is the companys first outside the United Kingdom and the undertaking has been done in partnership with Chinese car company, Chery.
At this factory, JLR will put together the Range Rover Evoque and two other Jaguar models from 2016. This new plant will have a 1,30,000 unit annual output and is part of a US$ 1.78 billion joint venture investment. To make this possible, Chery Jaguar Land Rover Automotive had acquired 4,00,000 square metres of real estate in the Changshu Economic Development Zone, a region north of the city of Shanghai.
Building this plant was a no-brainer since Jaguar Land Rover largest market on the globe is China. The company sold an astonishing 1,00,000+ units of their vehicles in China during the last fiscal year. Moving production into the country will enable the company to lower costs and push the sales figure even higher.
Dr. Ralf Speth, the CEO of Jaguar Land Rover commented on the plant———s inauguration, The opening of this world-class facility is an important milestone for Jaguar Land Rover. Since its launch, one in five Range Rover Evoques have been sold in China. Our decision to manufacture the Range Rover Evoque in Changshu is a result of our commitment to bringing more Chinese vehicles to Chinese customers.