Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India, today announced the opening of its 200th dealership in India with the inauguration of Metro Honda in Secunderabad. The state-of-art dealership, Metro Honda, was inaugurated by Hironori Kanayama, President and CEO, Honda Cars India.
With the opening of the new dealership, HCIL now has network presence of 200 facilities in 130 cities in the country. Continuing the expansion drive, HCIL aims at expanding its dealership network by 35% during FY 2014-15 and take the number of dealerships to 230 in 150 cities by March 2015. The company is aggressively expanding its network in the country focusing on existing & newer Tier III markets and announced its plans to add 100 new dealers in the next 16 months by March 2016.
Speaking at the occasion, Hironori Kanayama said, ———We are delighted to reach the milestone of 200 dealers in India. Network expansion is a critical part of our larger business goal of achieving sales of 3,00,000 units per annum by March 2017. As we expand our business in the Indian market, we have to move closer to our customers to be able to provide them with best customer services at nationwide level.———