After the success of Zest in our market, Tata motors have got another reason to celebrate as they have topped the CII Design awards with their Zest and Ultra in the Passenger and Commercial vehicle category respectively. The Zest won this award while competing with vehicles from five different categories whereas Ultra was chosen as the best designed truck in the four-wheeled CV category.
On the occasion, Mr. Pratap Bose, Head of Design, Tata Motors, said We at Tata Motors are thrilled to have received this award for the Zest and the Ultra. It is a recognition of the creative talent of our 200 design staff from 9 nationalities in our 3 Global Design studios in Pune, Coventry and Turin. It has been our constant endeavor to provide best-in-class products and services, and this award only strengthens our belief further. DesigNext is one of the three critical vectors supporting the ———Intense Product Focus——— pillar under our new HorizoNext strategy.
Tata Zest is the first car from Tata under their HorizonNext strategy and it shows the futuristic design approach of Tata towards passengers cars while the Ultra truck is known for its tilt-able cabin. Styling of the Tata Zest contains three key elements including like the Humanity Line, Diamond DLO, Slingshot Line. We also think the Zest is easily the best car designed by Tata Motors yet.
Words- Nitesh Sharma