BMW India brought its entire product portfolio with the BMW Experience Tour 2014 in Lucknow. The capital of Uttar Pradesh is the eleventh city to host the 12 city tour. This event showcased the complete range of sedans and SAVs (Sports Activity Vehicle) demonstrating their driving dynamics on a specially designed test course.
The experience hosted separate sessions for the sedans and SAVs. BMW Dynamic Drive highlighted the capability of the BMW sedans and the BMW xDrive Experience showcased the versatility of the BMW range of SAVs. Customers could drive the BMW 1 Series, the BMW 3 Series, the BMW 5 Series and the BMW 7 Series through braking, slaloms, cornering and fast lap exercises to experience them hands-on. The event will provide customers the unique opportunity to experience the BMW M cars. The Tour will reach 12 cities across the nation including Jaipur, Chandigarh, Gurgaon, Ahmedabad, Pune, Mumbai, Chennai, Hyderabad, Bangalore, Kochi, Lucknow, and Delhi.
Philipp von Sahr, President, BMW India, said, ———With the BMW Experience Tour, BMW Group India is happy to give customers an opportunity to experience the exhilarating superiority of the BMW cars in a challenging and exciting environment. This is one of a kind event being organized at such a scale in India. With this unique initiative, we wish to take a step closer to our customers and bring as many customers to the BMW fold and make them experience BMW and Sheer Driving Pleasure.———