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Honda India Targets Higher Development in Local Markets

By   |   26 November,2014

Honda Cars India Limited (HCIL) is expanding its horizons in India. The expansion drive encompasses increasing dealership network, production capacity and the product portfolio. Honda India registered an overall growth of 43% during the period between April and October of 2014.

Honda India aims at expanding its dealership network by 35% during FY 2014-15 and taking the number of dealerships to 230 in 150 cities by March 2015. Earlier this month, Honda Cars India inaugurated its 200th dealership in India and announced its plans to add 100 new dealers by March 2016. Honda Cars India also enhanced its production output by adding a new shift to its Tapukara plant in Rajasthan to shorten the waiting period of its cars. The total production capacity of its two plants (the 2nd plant is at Greater Noida) in India is 2,40,000 annually.

Jnaneswar Sen, Sr. VP of Marketing and Sales at HCIL said, ———We are thankful to our customers for the great response we have achieved for our cars. We launched the new City and the Honda Mobilio in 2014 and both models have done very well in their respective segments. Honda Amaze has also established itself as the preferred family sedan for more than 1 lakh customers in India. As we expand our business, it is important for us to move even closer to our customers to be able to provide them with best customer services at nationwide level.———

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