Mercedes-Benz launched its new pre-owned car brand, Mercedes-Benz Certified, in India. The launch of the new brand was celebrated by the simultaneous inauguration of 12 new Mercedes-Benz Certified outlets across India.
The new brand will provide the pre-owned car customers an experience equivalent to a new car purchase, offering class leading facilities, infrastructure, tailor-made financing options, exciting warranty and service packages. Mercedes-Benz Certified is being launched with a pool of more than 150 pre-owned Mercedes-Benz cars, which will be available at dealerships across India. Beginning with the metros which are currently the bigger markets, Mercedes-Benz Certified will spread to tier II and tier III markets which are emerging markets.
Currently Mercedes-Benz Certified has over 150 sales bays in its network and it will be extended to over 250 bays by the end of 2015. There is also a website which will help interested customers in searching for vehicles of their choice, calculating finances, giving feedback and so on. Mercedes-Benz Certified will also provide an opportunity for customers to trade in any car for a new Mercedes-Benz.
Every car enlisted under this brand will be required to clear the following parameters: the age of the Mercedes-Benz car will need to be less than 5 years, should have run less than 1,00,000 km, have no accident history and does not have more than 2 owners. The car will then be available for sale to customers under a manufacturer backed warranty of 1 year or 20,000 km. Non Mercedes-Benz cars will be sold without warranty.