Volkswagen Passenger Cars has announced the appointment of Kamal Basu as the Head of Marketing and PR. Basu, who joined Skoda Auto India as Marketing Head in 2012, oversaw product marketing, lead management, communication and media, and also worked closely with sales, after-sales and dealer network teams.
In addition to his work in automobile marketing, Basu has a strong background in advertising, having spent close to two decades working with top level agencies like RK Swamy BBDO, Rediffusion Y&R and with Saatchi & Saatchi as CEO. He has done his marketing management from Jamnalal Bajaj Institute of Management Studies, Mumbai.
Commenting on the appointment, Michael Mayer, the Director of Volkswagen Passenger Cars, said: We are pleased to welcome Kamal on board here at Volkswagen India. Kamal is a seasoned marketing professional and I am sure he will be a strong and valuable addition to our team. Kamal will play a key role in further developing the strengths of the Volkswagen brand in India. Kamal Basu commented: I am happy to have contributed to the performance of Skoda in India over the last three years, and am happy to take up the new challenge of bringing fresh thought and new ideas to the marketing effort of Volkswagen India. Volkswagen is an iconic automotive brand with great history and a strong legacy, and I hope to make a contribution towards the growth of this brand in the Indian car market.