Fiat Chrysler Automobiles (FCA) India plans to go cohesive with its network strategy in India. This new network strategy is being rolled out considering the growing portfolio of Fiat and Jeep vehicles. The company opened the first Indian FCA Destination Store in Worli, Mumbai that will cater to Fiat, Abarth as well as Jeep customers.
With Jeep vehicles added to its Fiat portfolio, the company is preparing for an increase in its Indian customer base, especially with the upcoming launch of the localised Jeep Compass mid next year. Chennai also has got its first Jeep Destination Store, a 3S facility located on the Old Mahabalipuram Road (OMR) and New Delhi too is ready with its first Jeep Destination Store on Mathura Road. FCA is focusing on after-sales as one of its key drivers of growing business in India. For Jeep vehicles, the company has crafted innovative schemes that will give customers a more satisfying ownership experience.
Kevin Flynn, President and MD, FCA India said: All of the new Destination Stores of FCA are designed to offer a comprehensive brand experience. In addition to the care that customers will receive inside our showrooms and workshops, we have plans for outside, and will introduce Camp Jeep in India, our international property that will be an opportunity for customers to appreciate off-roading the Jeep way.