Mercedes-Benz brought its unique customer engagement programme, Luxe Drive, to Pune. The company organized this event to build a stronger customer base and also to attract potential customers in the city. The event took place at Laxmi Lawns near Magarpatta city in Pune.
The event was graced by Writer and YouTube cooking sensation, Maria Goretti who whipped up dishes for the guests present there. Patrons also got a chance to experience and test drive the best of Mercedes-Benz cars on the special track. A wide range of Mercedes-Benz cars were on display and the patrons could also experience them on a specially designed track. The participants were driven by a team of expert drivers and had a chance to experience the various dynamics and features of the cars both on- and off-road.
Roland Folger, MD & CEO, Mercedes-Benz India said: Pune is home to Mercedes-Benz, it is one of the fastest growing cities in the country. The city boasts of a young population, an urban set of students and young working professionals. This has given rise to the development of mid and large scale industries and good infrastructural facilities. With our unique customer engagement initiative, Luxe Drive, we want to create a lasting bond with our existing customers and attract potential customer base in the city. Luxe Drive provides an apt opportunity for us to engage with our patrons and brand enthusiasts on a personal level.