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Should Ford launch the new Fiesta hatch in India?

By   |   01 December,2016

Ford India first had its big success with its Ikon and then later the Fiesta came in. However the model that succeeded the Fiesta did not have success then even a facelift did not change that. So while the Fiesta has been stopped from production, we think the new Fiesta hatch should be launched in India. This is the new generation and with the premium hatch space being popular, Ford should consider bringing it to position it above the Figo.

The new Fiesta looks sleeker now and is very much like a shrunken Ford Focus (a bigger hatch to compete with the VW Golf). We like the headlamps and the well sculpted lines while inside it has been cleaned up to reduce the mass of buttons. Material quality has been upgraded and the main talking point is the floating, tablet-inspired 8-inch colour touchscreen that can be operated with pinch and swipe gestures. Also offered with SYNC 3 is a floating 6.5-inch colour touchscreen, and a 4.2-inch colour screen is combined with the MyFord Dock. Of course the latest SYNC 3 system is offered along with a whole host of features. Significantly the car is now longer and wider with more space inside.

A range of petrols and diesels are offered with range starter being the 1.0-litre EcoBoost with a six speed auto and new manual gearbox. Being more premium the new Fiesta has been crammed with a lot of tech but for it to come to India, it has to be a heavily watered down version to meet a competitive price point. There is a crossover version also but for India, we think the standard hatch works and could be a strong rival to the likes of the Maruti Baleno and others.



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