Expanding its premium automotive experience, Maruti Suzuki India Limited today inaugurated its 200th Nexa Showroom in Hyderabad. Nexa, the fastest growing auto retail channel in India, is now present in 121 cities and has already sold over 1,85,000 vehicles since its inception.
The Nexa chain has a target of achieving 2 million sales target in 2020 and at present, the S-Cross, Baleno, and Ignis models are sold exclusively through this network. By the end of this financial year, the company aims to have opened 250 Nexa dealerships. Nexa is also creating properties around fashion, music and travel in order to build communities amongst people who share common passions in these genres.
R S Kalsi, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said: Since its launch, Nexa has received an overwhelming response from customers and has done extremely well in its objective of changing the way cars are sold in India. Through Nexa, we offer a unique car buying experience, built on pampering, innovation and technology. With all these initiatives, we are able to attract new categories of customers who were earlier not considering us. Nexa will continue to create new and unique experiences for its customer beyond selling cars, and forge relationships which last beyond car purchase; and it is a response to changing customer needs, expectations and aspirations.