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Analysis: Ford India Ownership Costs

By   |   09 February,2017

Ford India is leaving no stone unturned to break the myth that Ford cars are expensive to maintain. The American manufacturer has introduced Service Price Promise via the service price and parts price calculator on its website. The price promise allows the customer to know the cost of periodic maintenance or parts even before booking the service at a Ford dealership.

Using the Cost Calculator, customers today carry a print out of the web quote and get treated to complete trust and transparency with their service experience at any Ford dealership. The Sub-Assembly Levels for Repairs enables a substantial saving in the overall ownership costs by breaking up an auto part into sub components. The Figo Aspire offers unparalleled ownership experience with close to 850 parts available under sub-assembly. Ford has worked with supplier base to attain increased levels of localization on the products, thereby achieving competitive price points while maintaining high quality.

All Ford Assured cars are refurbished in state-of-the-art workshops of Ford Assured dealers and offered with flexible warranty options of 20,000 km/1 year on Ford cars as well as select non-Ford vehicles. The company has also worked to ensure the availability of genuine parts outside Ford dealerships by appointing authorised distributors in Delhi, Rajasthan, Punjab, Uttar Pradesh, Gujarat, Goa, Daman & Diu, Maharashtra, Karnataka, Kerala, Andhra Pradesh, Telangana, Tamil Nadu, West Bengal and Assam. Ford India currently oversees a network of 376 sales and service facilities in 209 cities across the country.

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