Tata Motors and Microsoft India today announced a strategic agreement to redefine connected and personalized driving experiences for Indian customers. The first vehicle showcasing the vision for these enhanced driving experiences will be unveiled at the 87th Geneva International Motor Show on 7th March, 2017.
Tata Motors will leverage the connected vehicle technologies of Microsoft that bring together artificial intelligence (AI), advanced machine learning, and the Internet of Things (IoT) capabilities on the global hyper-scale Azure cloud, to traverse the digital and physical worlds and create a highly personalized, smart and safer driving experience across the digital life of a vehicle owner. In its first phase, the advanced offerings will incorporate technologies such as cloud computing, analytics, geo-spatial & mapping, and increased human-machine interface, creating a new benchmark in the industry for connected vehicles.
TaMo will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future. Using Microsoft technology will empower Tata Motors to provide connectivity features on mainstream, mass-market vehicles at affordable prices. Tata Motors will continuously develop and launch new connected services and applications that make it easier for people to stay connected to work, entertainment and social networks, with greater safety & security as well as services to maximize better use of newly found in-car free time.