German luxury car maker Mercedes-Benz organized its unique customer engagement initiative, the Luxe Drive, in Bangalore recently. According to the company, this event combines adrenaline, gourmet and lifestyle to create an alluring experience for Mercedes-Benz patrons and prospective customers.
At Luxe Drive Bangalore, the company offered patrons the chance of driving or being driven hard around a makeshift track in the hands of professional drivers. The attendees could also experience the off-roading capabilities of Mercedes-Benz SUVs. Also on demonstration was the Pre-Safe technology that Mercedes-Benz cars are equipped with. Professional drivers deliberately threw the cars out of control at high speeds so that patrons could see how these vehicles would respond and make the situation safer for the occupants.
Renowned Chef Ranveer Brar ensured the guests enjoyed delectable platter prepared by him. The fashion workshop conducted by Genesis Luxury created buzz among patrons as they showcased globally renowned lifestyle brands at the event. The company also introduced certain activities this year like the Blind Fold Photography Workshop and live musical performances by Parekh and Singh. This time, the AMG Lifestyle Collection was also on display in addition to the regular merchandise, and the Mercedes Trophy zone had exclusive Mercedes Trophy goodies being showcased as well. The Mercedes-Benz pre-owned car sales team also organized a free car evaluation where in a special trade-in opportunity was provided along with personalized finance options.