The aggressive push by luxury car-makers in giving out discounts and other schemes to boost demand has led to healthy sales with both BMW and Mercedes-Benz reporting growth. Mercedes for example has had its best ever June with 40% higher sales than June 2016. It also sold a record 7171 units in Jan-July 2017 period, which is a 8.7% growth compared to Jan-July sales 2016. The E-Class remained the highest single selling model in Jan-June 2017 period.
BMW also sold 4,589 units during January-June period of this year with a growth of 11.5 per cent. Leading the growth has been the X1 which has been one of its most popular models in its product portfolio. Audi India has not yet released any sales figures yet. This certainly is good news for the luxury segment which saw a decline due to factors like the diesel ban. Post GST with prices being cut, this year will end with growth for all the luxury car-makers with increase in demand.
Words- Sunil Kumar