Maruti Suzuki has rebranded its existing sales channel and called it as Maruti Suzuki Arena. Not to be confused with NEXA, the Arena sales channels are an overhaul of its existing showrooms where cars like the Brezza and Dzire are sold. Thus further going any new Maruti showroom (other than Nexa) would be Arena and Maruti will also upgrade its existing showrooms to Arena spec. There is a big push for digital and a more premium sales experience. At Maruti Suzuki ARENA, customers who register on the website by entering their mobile number on the Navigation Portal. They can explore the entire product portfolio, through interactive Product Vision touch screens at the showroom. A dedicated Personalization Zone with car configurators will enable customers to electronically personalize cars by a mix and match of accessories.
Technology will also assist the Relationship Managers who, equipped with tablets and an app, will showcase the wide range of Maruti Suzuki products and variants to customers. The new showrooms will have a blue signature design element and an Active Experience Terrace. There is also a valet system along with Coffee Consultation Area and an Owners Lounge. The Company targets to set up over 80 Maruti Suzuki ARENA by March 2018