With the Onam festive season, Ford has done a safety initiative in Kerala. Ford has done a live interaction with King Mahabali about asking questions on safety. Participants who correctly answered all questions won Ford merchandise and exciting offers on Ford cars. More than 200 people, including staff from stores across Kochis Lulu Mall engaged with the quiz.
Just like a family, Ford looks to celebrate with customers and make it more special and joyous, said Rahul Gautam, vice president, Marketing, Ford India. Safety has always been a top priority for Ford. Right from our cars to every component that goes into our cars, we aim to meet highest benchmarks. With the unique quiz during Onam, we are urging customers to make a new beginning by opting for Safety as a priority than just a choice.