Volvo Cars, the Swedish luxury car company, has rolled out its first assembled car, the XC90 today from its plant in Bengaluru. Earlier this summer, Volvo announced that it would start assembly operations in India in 2017. Volvo plans to have 10% market share by the end of the decade in the hotly contested luuxry car space. The assembly operations is located near Bengaluru in southern India and focus on models based on Volvo———s SPA modular vehicle architecture. Apart from the XC90 more models on the SPA architecture are slated for local assembly and an announcement on the same will happen at a later stage. Volvo Cars is working together with Volvo Group India - the truck, bus, construction equipment and Penta engines manufacturer ——— for its assembly operations and is making use of Volvo Group Indias existing infrastructure and production licenses near Bengaluru. Volvo currently has a segment share of about 5% and aims to double this by 2020.