BMW X3, the Compact Crossover SUV has been launched in India with a new look. The X3 launched in India is the second Generation X3, signifying a milestone in the growth strategy of BMW in India. The first generation BMW X3, unveiled at the Detroit Auto Show in 2003, was a big success story in terms of sales, though it attracted mixed reviews from the press. The car was initially condemned for its harsh ride quality, an austere interior, excessive use of plastic components and the quality of the summer tyres used. There were other reviews which appreciated the capability, safe bottom which assisted in rough terrain rides and the hill-descent control quality. BMW, however, worked on the shortcomings in 2005 and affected various upgrades working on the body bumpers, engine, interiors and suspension. The changes were well accepted and X3 bagged the Canadian Car of the Year and Best Sports Utility Vehicle awards in 2005.