Force One is an SUV launched by Force Motors. The SUV, launched formally with Bollywood biggie Amitabh Bachchan on 20th August 2011, has been introduced in the SUV space to compete with Ford Endeavour, Mahindra Scorpio, Tata Safari and Toyota Innova. Force Motors aims to sell 4,000 units of the car annually and has appointed 22 new dealers across India for the purpose. The SUV is one of the most anticipated launches, due to the reputation of the company for its range of commercial vehicles. Force One will be available in Intense White, Bold Black, Fierce Red, Emphatic Grey and Robust Blue colour options in India.