The Land Rover Discovery was launched in 1989. Discovery 4 is the third generation model. One of the strongest model from Land Rover's stable, Discovery 4 is a scintillating car designed to capture the world of SUV. Land Rover Discovery 4's Terrain Response System makes it a perfect off-roader. Popular across the world, Discovery 4 is available in the Indian market as a Completely Built Unit and this means it will also carry a heavy price tag. Tata Motors, with the launch of this premium model, desires to create a strong brand image in the Indian car market.