Tata Xenon XT (Cross Terrain) is a new lifestyle truck from Tata Motors. This new car from the company marks a significant milestone in the successful journey of Tata Motors by creating a whole new niche in the country's automobile market. A lifestyle pick-up truck is an entirely new concept for the Indian car market. However, in the year 2005, Tata had launched a similar kind of product by the name Tata TL 4x4. Unfortunately, the car was pushed out of the market because of its high price tag. Now with the introduction of the Xenon XT the car manufacturer desires to tap the 'lifestyle segment' in the country after witnessing its success in Thailand, Algeria, Italy, Poland, Saudi Arabia, and South Africa. Tata Xenon XT is passionately designed with a blend of looks and performance. It holds aggressive exteriors, refined interiors, excellent off-road capabilities, and an impressive load capacity. It is mainly positioned against the Mahindra Scorpio Getaway and is expected to be a big hit in the agrarian parts of the country, especially Punjab. According to the company it is believed that the potential car buyers of the Xenon XT are the rich farmers of Punjab and off-road enthusiasts who love hunting and adventure.